In general I agree. NFL has almost the ideal setup and some of the expansion ideas Goodell has are awful (I.e. a team in London).
they make billions every year. How can they not be content with being one of the most successful businesses out there? If anything, I see current expansion as a more likely gamble to cost viewers/money rather than gain. I would totally understand if there was an inclination of decline from the current profits, but expansion for the sake of expansion is a bad business move in my eyes.